從電子零售商店走向實體零售商店要注意的事

Threadless: From Clicks to Bricks: "the shift from e-tail to retail is a risky one, notes Jim Okamura, a Chicago-based senior partner at retail consulting firm J.C. Williams Group. Web retailers are often unprepared for the costs of running a store, including rent, payroll, and utilities. And companies used to displaying their products online have to figure out the best way to showcase them in 3D. Also, the retail experience has to be appealing enough to prompt people to travel to a store rather than buy with a mouse click."